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Los Angeles agency Another Creative joins TUX to strengthen global presence.Morton
Salt is in every home and in every kitchen, yet we pay little attention to it. But a salt brand deserves a little bit of flavour, doesn’t it? In a time where consumers expect more authenticity from brands, we had an incredible opportunity to deliver a fresh perspective on the joy and transformative power of salt. Just imagine how bland life would be without it.
To show off its culinary and homecare products, the iconic American brand Morton Salt paired with us to create a shiny new digital and social campaign, from the screen you're reading this on to your TV at home. When it comes to brand heritage, it doesn’t get more iconic than Morton. We made sure to do it justice when refreshing the brand platform, creating visuals and copy that spark, sizzle and pop.
The work that we created is packed with genuine insights, capturing real-life moments that show the love that people put into their food and the care that they show their home. The universality of this feeling is what allowed us to tap into the rich diversity of everyday life in America. Informal. Joyful. Special.
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