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Nike Swim
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The Sneakerkini was the first of it’s kind swimsuit that celebrated Nike’s most iconic essence: the sneaker. Our campaign, ‘Sneakers Reimagined”, celebrates a fearless spirit and imagination. Using CGI paired with live action capture, we built a visual narrative that connected the shoe to the details of the swimsuit.
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Our campaign, Sneakers Reimagined, expressed a sense of freedom through fearless spirit and imagination. It unlocks a transportive visual journey for the viewer, taking us from the everyday to the ethereal, allowing them to explore a new fantasy. Told through the lends of Nike’s sneaker, the vision comes to life through a visual celebration of creativity, style and perspective.
The connection to water was an integral creative lens. Without capturing in the outdoors, we brought the elements of water-side play into the studio. Our creative blended dynamic montage, animation and visual sensations in our editing style. We wanted to integrate a sense of glistening sunlight, playing with colors and strobes to set the tone.
Credits
VP of Creative Chelsea Matthews
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A Campaign Worth Its Salt - A Campaign Worth Its Salt - A Campaign Worth Its Salt - A Campaign Worth Its Salt
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